SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
How Interact & Co relaunched one of Western Australia’s most beloved motoring events delivering a 221% increase in online ticket sales and reaching over 1.5 million people.
One of Western Australia’s most iconic motoring events, a celebration of classic and vintage vehicles that has brought together enthusiasts and families for years. What began as a small club showcase has grown into a highly anticipated annual gathering that draws visitors from across the state.
Before Interact & Co’s involvement, here’s where the numbers stood:
While some challenges were outside our control, such as the event postponement and weather-related disruptions, the lack of a structured marketing strategy from previous years presented a significant opportunity for improvement.
Reintroduced as the Stirling Festival of Motoring, the beloved Perth Classic Car Show needed clear messaging to maintain trust and help audiences recognise it as the same event under a refreshed identity.
With no prior digital or traditional advertising, audiences, creative assets, or performance data to build on, a complete marketing strategy had to be created from scratch within a limited timeframe.
After a two-year hiatus, reactivating past attendees was crucial. The event’s appeal goes beyond cars—rooted in culture, nostalgia, and community—making emotional reconnection key to reigniting interest and ticket sales.
Interact & Co developed a multi-channel marketing strategy combining digital and traditional advertising to reach a broad audience while re-engaging those already familiar with the event. Every element was designed to bring the community together and reinforce the event’s identity as a celebration of cars, culture, and connection.
Through strong branding, strategic remarketing, and highly targeted advertising, the campaign successfully boosted awareness, engagement, and online ticket sales, delivering a 221% increase in online ticket sales compared to the previous event.
We identified key audience segments, refined the event’s value proposition, and highlighted what sets it apart from other automotive events. The strategy leaned heavily on nostalgia, tapping into Western Australians’ emotional connection to the show and its vehicles. This nostalgic angle shaped tailored messaging and content. The result was creative that resonated strongly with the community.
We launched highly targeted Google Search and Meta campaigns focused on automotive enthusiasts and audiences who had previously engaged with the event. Meta was used to drive broad awareness and engagement across multiple audience segments, while Google Search captured high-intent users actively looking for events. Strategic remarketing ensured the event stayed front of mind throughout the consideration period.
To extend reach beyond digital audiences, we ran a two-week radio campaign timed to reach commuters during peak listening hours. This traditional touchpoint broadened the campaign’s demographic reach and reinforced the messaging people were seeing online creating consistent, multi-channel exposure in the lead-up to the event
Following a two-year break, the Perth Classic Car Show returned with record momentum. The integrated campaign delivered results that far exceeded the benchmarks set by previous events
| Metric | Before | After | Result |
|---|---|---|---|
| People Reached | 0 (no marketing) | 1.5 million | 1.5 million |
| Social Media Impressions | N/A | 2.5 million | 2.5 million |
| Event Sales | <$0 | 221% Increase | 221% Increase in online ticket sales |
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Data analysis and insights:
AI can analyse vast amounts of data from different sources, providing valuable data on customer behavior, market trends, and competitor performance. We utilise these tools to gain valuable insights into customer preferences, purchasing patterns, and campaign performance.
Personalisation and customer targeting:
AI allows us to create personalised experiences for customers. By utilising machine learning algorithms, we can analyse customer data and behavior to deliver targeted and relevant content, product recommendations, and offers to your prospective customers.
Content creation and curation:
AI can assist in content creation by generating captions, writing blog posts, and assist in producing videos.
Social media management and sentiment analysis:
AI-powered tools can monitor social media platforms for brand mentions, customer feedback, and sentiment analysis. By analyzing the tone and context of social media conversations, we can gauge creative direction and content for future campaigns.
Beyond Tools offers one of the largest and dedicated range of Tools and Machinery in Australia.
Their extensive range gave us a fun yet challenging opportunity to work Google Ads to Beyond’s advantage and drive a massive online sales funnel.
Interact & Co’s efforts have resulted in Beyond recording close to $30k in profits, from just a $2k ad spend.
