SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
How Interact & Co built The Lane Group exclusive landing pages to improve new vehicles traffic and leads quality, we developed an exclusive Landing Page were we controlled the message the customer journey and the urgency messages to improve lead quality and the number of enquiries.
The Lane Group has served Mandurah and the Peel Region since 1959, building over 60 years of automotive expertise. Originally Lane Ford, it has grown alongside industry innovation and sustainable mobility trends. Today, it represents leading manufacturers including Ford, Hyundai, and Mitsubishi. The group operates across multiple dealerships while staying rooted in its local community.
Before Interact & Co’s involvement, here’s where the numbers stood:
These weren’t generic business challenges, they were specific issues that required a strategic and structured approach.
The Lane Group’s strong word-of-mouth reputation wasn’t translating into qualified online enquiries. Its website couldn’t be customised for model promotions or urgency-driven messaging during key sales periods like Q3. Most leads instead came through low-quality Meta Ads native forms, bypassing the dealership’s own digital ecosystem. This hindered lead qualification and the sales team’s ability to convert enquiries effectively.
The objective was to showcase pricing, availability, and model-specific offers across Ford, Hyundai, and Mitsubishi. High-intent calls to action would target serious buyers, paired with urgency messaging for the end-of-year sales window. The page also needed to track customer behaviour and map users along the purchase journey. Ultimately, this aimed to improve both the volume and quality of enquiries.
Interact & Co developed fully custom landing pages for Ford, Hyundai, and Mitsubishi each tailored with the best available offers, high-intent call-to-action buttons, and urgency-driven messaging specific to the Q3 period.
Key elements of the landing pages included:
Once the landing pages were live, Interact & Co shifted 100% of advertising spend across both Google Ads and Meta Ads to drive traffic exclusively to the new custom pages. Native forms were eliminated entirely for the two-month campaign period, ensuring every lead came through the controlled, high-quality funnel.
Ad creatives were tailored specifically for the Mandurah and Peel Region audience. Localised imagery, community references, and culturally relevant messaging were used across Meta and Google campaigns to increase resonance and trust with the target demographic.
For users who engaged with the landing pages but did not submit an enquiry, Interact & Co implemented a retargeting strategy across Meta and Google Ads. High-intent users were also enrolled in an SMS promotion campaign designed to drive showroom foot traffic and accelerate conversion for warm leads.
In 60 Days The Lane Group increased their leads by 76%, with improved quality and higher control of the customer journey. The client was also able to get 16,000,000 on new vehicles enquires that would go into their sales funnel.
Let’s build a campaign that drives qualified leads and real pipeline.
Data analysis and insights:
AI can analyse vast amounts of data from different sources, providing valuable data on customer behavior, market trends, and competitor performance. We utilise these tools to gain valuable insights into customer preferences, purchasing patterns, and campaign performance.
Personalisation and customer targeting:
AI allows us to create personalised experiences for customers. By utilising machine learning algorithms, we can analyse customer data and behavior to deliver targeted and relevant content, product recommendations, and offers to your prospective customers.
Content creation and curation:
AI can assist in content creation by generating captions, writing blog posts, and assist in producing videos.
Social media management and sentiment analysis:
AI-powered tools can monitor social media platforms for brand mentions, customer feedback, and sentiment analysis. By analyzing the tone and context of social media conversations, we can gauge creative direction and content for future campaigns.
Beyond Tools offers one of the largest and dedicated range of Tools and Machinery in Australia.
Their extensive range gave us a fun yet challenging opportunity to work Google Ads to Beyond’s advantage and drive a massive online sales funnel.
Interact & Co’s efforts have resulted in Beyond recording close to $30k in profits, from just a $2k ad spend.
