SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
Interact & Co manages every step of commercial production for Perth and Western Australian businesses, from initial concept and scriptwriting through to full-scale production and post-production. Our team works closely with you to craft content that reflects your brand identity, captures attention, and drives action across TV, radio, podcasts, and online platforms, and inspires action across TV, radio, podcasts, and online platforms.
Interact & Co is a full-service commercial production agency based in Perth, producing content for every broadcast and digital platform your audience uses. Whether you need a polished 30-second TVC for free-to-air television, a drive-time radio spot for a Perth station, a host-read podcast advertisement, or a short-form video for YouTube and social media, our production team handles the entire process in-house.
We produce TVCs for free-to-air networks, BVOD platforms including 9Now, 7Plus, and 10Play, and Connected TV inventory across Western Australia and nationally. Our end-to-end process covers scripting, casting, filming, editing, colour grading, sound design, and delivery to broadcast specifications.
Our Perth radio production team creates broadcast-quality advertisements for metro stations, regional WA networks, and streaming audio platforms. From scripting and voiceover casting to final audio mastering, every spot is engineered to cut through and drive response.
We produce both host-read podcast advertisements and standalone produced ad segments, matching your brand with the right Perth and Australian podcast audiences. We manage briefing, production, and delivery to the podcast network or publisher end to end.
We produce commercial video for YouTube, Facebook, Instagram, and LinkedIn, with platform-specific formatting, caption-friendly design, and correct aspect ratios for every placement. Our Perth production team delivers online video built to perform in feed environments where attention is hardest to earn.
Every commercial production project managed by Interact & Co includes the following, regardless of format or budget.
Every commercial we produce at Interact & Co follows a proven five-step process. It is designed to deliver the right result efficiently, with clear communication at every stage and no surprises on delivery.
Before we write a single word of script, we analyse the stations, platforms, and audiences your campaign will reach. For television, we assess network demographics, program environments, and broadcast specifications. For radio, we review Perth station ratings, audience profiles, and drive-time versus daypart performance. This analysis ensures the creative brief we develop is aligned with the real audience who will hear or see your commercial.
Producing a great commercial is only half the equation. Placing it in front of the right Perth audience at the right time is equally important. We work closely with our media buying team to identify the time slots, programs, and platforms that deliver the strongest match between your target customer and the available audience. For radio, that means peak drive-time or niche programming. For TV, it means the program environments where your audience is most engaged and receptive.
Our creative team develops scripts and concepts tailored to the specific platform, audience, and commercial objective. For television, we develop storyboards alongside the script to give you a clear picture of how the finished commercial will look and feel. For radio, we write copy built for the ear, not the eye, using the intimacy and immediacy of the medium to create a genuine connection with listeners. Every script is presented with a clear creative rationale before production begins.
Once the creative is approved, we move into production. For television, this covers casting, location or studio booking, filming, editing, colour grading, and sound design. For radio, it covers voiceover recording, music licensing, sound design, and final audio mastering. Simultaneously, our media buying team leverages long-standing relationships across Perth's broadcast networks to negotiate competitive rates and secure premium placements for your finished commercial.
After your commercial goes to air, we track campaign performance and provide clear, regular reporting so you always know how your investment is delivering. For digital and BVOD placements, we provide detailed analytics including impressions, completion rates, and response data. For broadcast placements, we report on audience delivery, reach, and frequency. This data informs ongoing optimisation and future campaign decisions.
TVC production costs in Perth vary considerably depending on the production complexity, talent requirements, location versus studio shoot, post-production scope, and the number of finished versions required. A straightforward promotional spot with minimal talent and a simple production setup may cost several thousand dollars, while a high-production brand commercial with multiple locations, professional cast, and extensive post-production represents a larger investment.
Radio commercial production in Perth can cost a few hundred dollars. However, is generally more affordable than television production, with straightforward voice-over scripts, licensed music, and professional audio production available at accessible price points for Perth small and medium businesses. Costs increase with the number of voiceover artists, the complexity of sound design, and the number of versions required.
Yes. Interact & Co produces commercial content specifically for BVOD platforms including 9Now, 7Plus, 10Play, and SBS On Demand, as well as Connected TV inventory across Western Australia and nationally. BVOD and CTV commercials have specific technical requirements that differ from traditional broadcast television, and we manage all format, resolution, and file specification requirements as part of the production process.
Yes. Interact & Co manages both commercial production and media buying for TV and radio campaigns in Perth and across Western Australia. Having production and placement managed by the same team eliminates the risk of format errors, ensures the creative is built for the specific slots it will air in, and allows us to negotiate rates with a clear understanding of the production timeline. It also means Perth clients have a single point of accountability for the entire campaign.
A produced podcast advertisement is a pre-recorded audio commercial, similar to a traditional radio ad, that is inserted as a standalone ad break within podcast episodes. A host-read podcast advertisement is delivered by the podcast presenter in their own voice, usually integrated naturally into the episode content. Host-read ads are generally associated with higher listener trust and engagement because the presenter is effectively providing a personal endorsement. Interact & Co produces both formats and advises on which approach is better suited to your campaign objectives and target podcast audience.
Data analysis and insights:
AI can analyse vast amounts of data from different sources, providing valuable data on customer behavior, market trends, and competitor performance. We utilise these tools to gain valuable insights into customer preferences, purchasing patterns, and campaign performance.
Personalisation and customer targeting:
AI allows us to create personalised experiences for customers. By utilising machine learning algorithms, we can analyse customer data and behavior to deliver targeted and relevant content, product recommendations, and offers to your prospective customers.
Content creation and curation:
AI can assist in content creation by generating captions, writing blog posts, and assist in producing videos.
Social media management and sentiment analysis:
AI-powered tools can monitor social media platforms for brand mentions, customer feedback, and sentiment analysis. By analyzing the tone and context of social media conversations, we can gauge creative direction and content for future campaigns.
Beyond Tools offers one of the largest and dedicated range of Tools and Machinery in Australia.
Their extensive range gave us a fun yet challenging opportunity to work Google Ads to Beyond’s advantage and drive a massive online sales funnel.
Interact & Co’s efforts have resulted in Beyond recording close to $30k in profits, from just a $2k ad spend.
