SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
Television remains one of the most powerful channels available to Perth advertisers. Whether you want mass reach through free-to-air networks or precision targeting via BVOD and Connected TV, Interact & Co delivers end-to-end TV advertising solutions — from media buying and campaign strategy through to full TVC production.
The way Australians consume television has changed dramatically over the past decade, but TV’s power to build brands, drive purchase decisions, and deliver measurable results has never been stronger. Today’s TV landscape spans free-to-air metro and regional networks, subscription TV, Broadcaster Video on Demand (BVOD), Connected TV (CTV), YouTube, and streaming platforms.
For WA businesses of all sizes, this means more ways to reach your audience, and more ways to prove the value of every dollar spent.
Our media buying team brings deep industry knowledge, strong network relationships, and data-driven audience insights to every campaign. We negotiate competitive placements across Seven, Nine, Ten, SBS, and digital platforms, ensuring your budget works as hard as possible, wherever your audience is watching.
Our in-house creative team has produced television commercials across virtually every industry and budget level in Australia. From high-production brand campaigns to fast-turnaround, cost-effective TVC solutions, we take your brand from concept to screen, scripts, talent, filming, and post-production all handled in one place.
Many Australian businesses assume TV advertising is out of reach. With the right media buying strategy and creative approach, television can deliver exceptional return on investment for businesses of all sizes. We’ll show you how to make TV work within your budget.
Running linear TV and digital TV together creates a powerful mix of mass reach and targeted engagement. Here’s how each format works and how we use them together for maximum impact.
Linear TV
Interact & Co manages every aspect of your television advertising campaign from initial strategy through to post-campaign reporting.
Every placement is negotiated with your specific objectives and budget in mind. We don’t believe in buying airtime for its own sakE, we buy airtime that delivers results for your business.
From concept to screen. Our creative team manages every step of TVC production: scripting, casting, location or studio filming, editing, and post-production. We work to your timeline and your budget.
Free-to-air, BVOD, YouTube, Connected TV, and streaming, all planned and coordinated as a single, cohesive campaign. We ensure consistent brand messaging across every screen your audience uses.
We track reach, frequency, and campaign impact throughout every campaign. Regular reporting keeps you across what’s working, and we continuously optimise placements to improve performance.
We follow a clear, four-step process designed to get your brand on screen efficiently and with maximum impact.
We start by understanding your business goals, target audience, and budget. We identify which TV formats: linear, BVOD, CTV, or a combination, will deliver the best results, and build a media plan around your objectives.
Our media buying team negotiates placements across Australian networks and digital TV platforms. We leverage our industry relationships and buying power to secure premium inventory at competitive rates.
Whether you already have a TVC or need one produced from scratch, our creative team delivers. We manage the full production process: scripting, casting, filming, and post-production to deliver a commercial that represents your brand at its best.
Once live, we monitor your campaign tracking reach, frequency, viewability, and response. We provide reports and make adjustments to maximise your return.
BVOD stands for Broadcaster Video on Demand. It refers to the on-demand streaming services operated by Australian free-to-air broadcasters, including 9Now (Nine), 7Plus (Seven), 10Play (Network Ten), and SBS On Demand. BVOD advertising allows you to serve video ads to viewers who are streaming catch-up or on-demand content.
Connected TV (CTV) refers to television sets that are connected to the internet either via a smart TV, streaming stick, or gaming console. CTV advertising delivers video ads through apps and streaming services watched on a television screen. It combines the brand impact of traditional television with the targeting and measurement capabilities of digital advertising.
Linear TV refers to traditional scheduled broadcast television, what you watch live on free-to-air or pay TV channels at a set time. Digital TV advertising refers to video ads served across on-demand and streaming platforms, including BVOD, Connected TV, and YouTube. Linear TV offers mass reach and brand authority. Digital TV offers precision targeting and measurable performance.
We work across all major Australian free-to-air networks including Seven, Nine, Ten, ABC, and SBS, as well as regional affiliates, Pay TV, BVOD platforms, Connected TV inventory, and YouTube. We recommend the right mix of channels based on your audience and objectives
Data analysis and insights:
AI can analyse vast amounts of data from different sources, providing valuable data on customer behavior, market trends, and competitor performance. We utilise these tools to gain valuable insights into customer preferences, purchasing patterns, and campaign performance.
Personalisation and customer targeting:
AI allows us to create personalised experiences for customers. By utilising machine learning algorithms, we can analyse customer data and behavior to deliver targeted and relevant content, product recommendations, and offers to your prospective customers.
Content creation and curation:
AI can assist in content creation by generating captions, writing blog posts, and assist in producing videos.
Social media management and sentiment analysis:
AI-powered tools can monitor social media platforms for brand mentions, customer feedback, and sentiment analysis. By analyzing the tone and context of social media conversations, we can gauge creative direction and content for future campaigns.
Beyond Tools offers one of the largest and dedicated range of Tools and Machinery in Australia.
Their extensive range gave us a fun yet challenging opportunity to work Google Ads to Beyond’s advantage and drive a massive online sales funnel.
Interact & Co’s efforts have resulted in Beyond recording close to $30k in profits, from just a $2k ad spend.
