SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
The right audience. The right channel. The right result.
Interact & Co provides strategic traditional media buying across TV, radio, print, and outdoor for Perth and Western Australian businesses, backed by 30 years of industry experience through our trusted partner, Media Junction. We plan, negotiate, and manage every placement to maximise your return on investment, whether you need a local radio campaign, statewide television advertising, or a fully integrated traditional and digital strategy.
Digital dominates the conversation — but the numbers tell a different story. TV reaches over 18 million Australians every week. Radio is listened to daily by the majority of Australians. Print commands some of the highest trust scores of any media channel.
The most effective campaigns combine both. Traditional builds broad awareness and trust — digital converts it. Together, they deliver results neither achieves alone.
The bottom line
Traditional media builds the brand credibility and mass reach that makes every dollar you spend on digital work harder. That’s why Perth’s most effective advertisers invest in both.
TV, radio, and print consistently score higher in consumer trust surveys than digital formats. A well-placed commercial signals investment and legitimacy giving your Perth brand a credibility boost that display ads simply can’t replicate.
Need broad, fast awareness? A prime-time spot on a Perth free-to-air network reaches hundreds of thousands of viewers in one airing. Drive-time radio hits tens of thousands during their commute. No digital channel matches that scale in a single buy.
Community newspapers, regional radio, and local TV programming reach loyal, established audiences that are hard to target precisely with digital. Our 30+ years in the WA market means we know exactly which channels reach which Perth audiences.
A TV campaign makes your Google retargeting more effective. Radio alongside Meta Ads reinforces the message across more touchpoints. Interact & Co plans and manages both — so your traditional and digital spend work together, not separately.
Interact & Co, provides a comprehensive range of traditional media buying and advertising services for Perth and WA businesses. Every service is delivered with the same commitment to strategic planning, intelligent negotiation, and measurable outcomes.
Television remains the most powerful medium for broad brand awareness and mass audience engagement in Australia. We plan and buy television advertising across free-to-air metro and regional networks, subscription TV, and BVOD platforms including 9Now, 7Plus, and 10Play. Our TV media buying service covers campaign strategy, audience planning, time slot selection, rate negotiation, and post-campaign reporting. Whether you need a Perth metro campaign, statewide WA coverage, or national television advertising, we secure the right placements at the most competitive rates available through our long-standing broadcaster relationships.
Radio reaches a highly engaged, loyal audience during the moments they are most receptive — the morning commute, the school run, the afternoon drive home. We plan and buy radio advertising across Perth metro stations including Nova 93.7, Mix 94.5, 96FM, Hit 92.9, and 6PR, as well as regional WA networks and streaming audio platforms. Our radio media buying service includes audience and ratings analysis, time slot optimisation, rate negotiation, and campaign monitoring to ensure every placement delivers maximum reach and response for your Perth business.
Print advertising in newspapers and magazines commands some of the highest reader trust scores of any media channel. We place advertising across metropolitan and community newspapers, consumer and trade magazines, industry publications, and catalogue media for Perth and WA businesses. Our print media buying service covers publication selection, ad size and position negotiation, artwork deadlines, and digital edition placements. We secure competitive rates and preferred positions that individual advertisers cannot access directly.
Outdoor advertising delivers unavoidable brand exposure to Perth audiences as they move through the city and its surroundings. We plan and buy outdoor advertising across large format billboards on major Perth road corridors including the Mitchell Freeway, Stirling Highway, and Kwinana Freeway, as well as bus shelter panels, transit advertising on the Transperth network, shopping centre displays, and digital out-of-home screens. Our outdoor media buying covers site selection, format recommendation, rate negotiation, and artwork specifications for all major OOH media providers operating in Perth and regional WA.
Every effective advertising campaign starts with a well-researched, clearly defined media plan. Our media planning service covers target audience profiling, channel selection and weighting, campaign timing and scheduling, budget allocation across channels, and reach and frequency modelling. We use industry-standard audience data and market insights to ensure your campaign budget is deployed where it will deliver the greatest impact for your specific business objectives — whether that is brand awareness, lead generation, product promotion, or event marketing.
From campaign launch through to post-campaign analysis, Interact & Co manages every aspect of your traditional advertising campaign. We coordinate artwork and copy deadlines, manage placement schedules, monitor campaign delivery, and provide clear performance reporting throughout and after every campaign. Our reporting covers audience delivery, reach and frequency, and — where measurable — response and conversion data linked to your campaign activity. Perth clients have a single point of contact managing all campaign elements, with no dropped balls between production, placement, and reporting.
Through our partnership with Media Junction a experienced traditional media buying agency, operating since 1994 — Interact & Co brings more than three decades of local market knowledge to every campaign. We know the Perth media landscape intimately: which stations and publications reach which audiences, which placements deliver the strongest results for which categories, and how to negotiate effectively with every major media owner in the WA market.
Media buying rates are not fixed. The price a business pays for a television spot, a radio placement, or a newspaper advertisement depends heavily on the relationship between the buyer and the media owner, the volume of business placed, and the skill of the negotiation. Our long-standing relationships with Perth’s broadcast networks, publishers, and OOH media providers translate directly into better rates and preferred placements for our clients, advantages that are simply not available to businesses booking direct.
We are a full-service marketing agency managing both traditional and digital advertising for Perth businesses. This means your television, radio, print, and outdoor campaigns are planned and managed in direct coordination with your digital marketing activity, creating consistent messaging, complementary audience targeting, and integrated reporting across every channel. Businesses that manage traditional and digital advertising separately consistently achieve less effective results than those that plan them together.
Every campaign we manage comes with clear, honest reporting. We report on what your campaign delivered: audience reach, placements confirmed, and where measurable, direct response outcomes, in plain language that gives you a true picture of your advertising investment.
Traditional media buying is the process of planning, negotiating, and purchasing advertising placements across non-digital media channels — primarily television, radio, print (newspapers and magazines), and outdoor advertising (billboards, bus shelters, transit). A media buying agency researches audience data, identifies the most effective channels and placements for a client’s objectives, negotiates rates with media owners, and manages the campaign from booking through to delivery and reporting. Traditional media buying requires deep industry relationships and market knowledge to secure the best placements and rates, which is why most businesses benefit from working with an experienced agency rather than booking direct.
Yes. Television, radio, print, and outdoor advertising continue to deliver strong results for Australian businesses in 2026, particularly for brand awareness, local market penetration, and campaigns targeting broader demographics. Australian television reaches more than 18 million viewers weekly. Radio is listened to daily by the majority of Australians. Local newspapers command high trust scores among their readership. Traditional media is most powerful when planned and managed as part of an integrated strategy that combines it with digital advertising — the two channels complement and amplify each other.
Traditional media advertising costs in Perth vary considerably depending on the channel, format, time slot, audience size, and campaign duration. A 30-second television spot on a Perth metro free-to-air network during prime time represents a significantly different investment to a community newspaper ad or a regional radio placement. Interact & Co provides detailed media plans with transparent cost breakdowns for every campaign. Contact our Perth team to discuss your objectives and budget and receive a tailored media buying proposal.
Media planning is the strategic process of determining which channels, formats, placements, and timing will best achieve your advertising objectives — based on audience data, market insights, and campaign goals. Media buying is the tactical process of negotiating and purchasing those placements from media owners at the most competitive rates available. The two disciplines are closely linked and most effective when managed together by the same team, which is how Interact & Co and Media Junction operate for Perth clients.
Yes. Interact & Co manages both traditional media buying (TV, radio, print, outdoor) and digital advertising (Google Ads, Meta Ads, programmatic, BVOD) for Perth businesses. Planning both channels together produces significantly better results than managing them separately — messaging is consistent, audience targeting is complementary, and budget is allocated across channels based on where it will deliver the strongest overall return. Perth businesses working with Interact & Co benefit from a single integrated campaign strategy across every channel.
Media buying rates are negotiated, not fixed, and the outcome of those negotiations depends on the strength of the agency’s relationships with media owners, the volume of business placed, and the experience and skill of the buying team. Interact & Co and Media Junction have placed advertising with Perth’s broadcast networks, publishers, and outdoor media owners for over 30 years. Those long-standing relationships — combined with the buying volume of a full-service agency — allow us to consistently secure rates and placements that individual advertisers and less experienced agencies cannot access.
Yes. In addition to Perth metro advertising placements, Interact & Co manages regional WA campaigns across regional television networks, radio stations serving the Pilbara, Kimberley, Goldfields, South West, Mid West, and Great Southern regions, regional community newspapers, and outdoor advertising in regional WA centres. Many Perth-based businesses with operations, customers, or employees across WA benefit from combining metro and regional traditional media to achieve state-wide coverage.
Minimum budgets vary significantly by channel. Community newspaper and regional radio advertising can be accessible for relatively modest budgets. Metro radio and television campaigns require larger investment to achieve meaningful reach and frequency. Outdoor advertising has its own minimum booking periods and site rates. Interact & Co advises honestly on what can be achieved within your budget and recommends the most cost-effective channel combination for your objectives — we will never recommend a channel or format that cannot deliver genuine value within your available investment.
Get a free media strategy consultation and find out exactly which traditional media channels will deliver the best results for your Perth business.
Data analysis and insights:
AI can analyse vast amounts of data from different sources, providing valuable data on customer behavior, market trends, and competitor performance. We utilise these tools to gain valuable insights into customer preferences, purchasing patterns, and campaign performance.
Personalisation and customer targeting:
AI allows us to create personalised experiences for customers. By utilising machine learning algorithms, we can analyse customer data and behavior to deliver targeted and relevant content, product recommendations, and offers to your prospective customers.
Content creation and curation:
AI can assist in content creation by generating captions, writing blog posts, and assist in producing videos.
Social media management and sentiment analysis:
AI-powered tools can monitor social media platforms for brand mentions, customer feedback, and sentiment analysis. By analyzing the tone and context of social media conversations, we can gauge creative direction and content for future campaigns.
Beyond Tools offers one of the largest and dedicated range of Tools and Machinery in Australia.
Their extensive range gave us a fun yet challenging opportunity to work Google Ads to Beyond’s advantage and drive a massive online sales funnel.
Interact & Co’s efforts have resulted in Beyond recording close to $30k in profits, from just a $2k ad spend.
