SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
A strong campaign starts with a message that resonates and gets heard by the right people, on the right station, at the right moment. Interact & Co is a Perth-based radio advertising agency with deep expertise across broadcast radio, streaming audio, and podcast advertising. Whether you want to dominate drive-time on Perth’s biggest stations or reach niche audiences through targeted digital audio, we handle everything: creative production, strategic placement, and measurable results.
Mass reach, trusted voices, and a captive audience every single day.
Radio remains one of the most cost-effective and far-reaching advertising channels available to Western Australian businesses. Across Perth and regional WA, radio reaches a massive daily audience, commuters during drive-time, workers throughout the day, and households in the evenings. Unlike digital ads that can be skipped or ignored, a well-crafted radio commercial plays directly into the listener’s world with no competing visual clutter.
Today’s radio landscape extends well beyond the FM dial. Streaming audio platforms, digital radio, and podcast advertising allow Perth businesses to reach audiences wherever they listen, on phones, smart speakers, and computers. With the targeting precision of digital and the brand authority of broadcast.
Our creative team produces radio commercials that capture attention from the first second. From scripting and voiceover casting to sound design and final production, every Interact & Co radio ad is built to align with your brand and move your audience to act. We’ve produced radio campaigns across retail, outdoor events, professional services, car dealers, and more. For businesses of all sizes across Perth and WA.
We place campaigns across more than 40 stations broadcasting across Perth, including Nova 93.7, Mix 94.5, 96FM, Hit 92.9, 6PR, Triple M, 6iX, and regional WA networks. We also manage placements across streaming audio platforms and podcast networks, giving your campaign reach across every listening environment.
Effective radio advertising isn’t just about buying airtime. It’s about buying the right airtime. We analyse station ratings, audience demographics, time slots, and program formats to identify the placements that will deliver the strongest response for your campaign. Our media buying team has the industry relationships to negotiate competitive rates across Perth’s radio market.
With years of experience buying and placing radio advertising across Perth and Western Australia, we know which stations, programs, and time slots connect most strongly with your target audience and which to avoid.
From peak drive-time spots on Perth’s highest-rating stations to niche programming that reaches your exact demographic, every placement is chosen with purpose. Whether your target audience is families, tradies, professionals, or retirees, we know which stations and programs connect most strongly
Every script and audio production is crafted to capture attention from the first second. Engaging, memorable, and built for the unique strengths of radio, our commercials move audiences to act.
The most effective radio advertising strategies combine formats to reach listeners across every platform they use. Here’s how each format works and when to use it.
BROADCAST
Broadcast radio on free-to-air AM and FM stations remains the fastest way to reach a large, broad audience across Perth and Western Australia. With over 40 stations broadcasting across the Perth metro area broadcast radio delivers your message during the moments people are most receptive: the morning commute, the school run, and the afternoon drive home.
STREAMING
Streaming audio advertising reaches Perth listeners on platforms including Spotify, iHeartRadio, TuneIn, and the digital extensions of Perth’s broadcast stations. Unlike traditional radio, streaming audio advertising allows you to target by age, gender, location, listening behaviour, and even device type delivering your message to a defined Perth audience with a level of precision that broadcast radio alone cannot match.
PODCASTS
Podcast advertising is one of the fastest-growing and highest-engagement formats in Australia. Perth listeners actively choose the podcasts they follow, making podcast audiences among the most attentive and loyal in any media landscape. Host-read advertisements embedded naturally within podcast content deliver authentic, trusted endorsements that traditional advertising rarely achieves.
Every Interact & Co radio campaign follows a proven four-step process designed to maximise reach, minimise wasted spend, and deliver measurable results for your WA business.
We start by understanding your business goals, target audience, budget, and competitive landscape. We then recommend the right combination of broadcast stations, streaming platforms, and podcast networks to reach your audience most effectively. whether that's Perth metro, regional WA, or both.
Our in-house creative team develops your radio commercial from brief to final audio file. We handle scripting, voiceover casting, music, sound design, and studio production. We can produce a polished 30-second TVC-quality radio ad or a fast-turnaround production both are designed to cut through and drive response.
We negotiate and purchase airtime across Perth's radio stations and digital audio platforms. Our media buying team has strong relationships with Perth's broadcasters and digital audio platforms, allowing us to secure competitive rates and preferred placements for your campaign.
Once your campaign is live, we track performance and provide reporting. For streaming and podcast campaigns, we deliver detailed digital analytics. For broadcast campaigns, we report on reach, frequency, and audience delivery. We use this data to continuously optimise your campaign for better results.
Radio advertising costs in Perth vary depending on the station, time slot, audience size, and campaign duration. A 30-second spot on a top-rating Perth metro station during drive-time is more expensive than a late-night spot on a smaller station. Streaming and podcast advertising can often be run for lower minimum spends with more flexible targeting. Interact & Co works with businesses across a wide range of budgets. COntact us for a tailored quote based on your specific goals and Perth market.
Perth’s highest-rating commercial radio stations typically include Nova 93.7, Mix 94.5, and Hit 92.9 for mainstream audiences, and 6PR for news and talk audiences. Ratings shift across surveys, so we always use the latest GfK radio survey data when planning campaigns. We recommend placements based on your target audience, not just raw listener numbers.
Yes. Radio advertising can be highly cost-effective for Perth small businesses, particularly when combined with strategic placement in drive-time or targeted niche programs. Community radio stations and regional WA networks offer lower entry costs than metro stations, while streaming audio advertising allows small budgets to be targeted precisely with measurable results. We help small businesses find the right radio solution for their budget.
Broadcast radio advertising refers to traditional AM/FM radio commercials played on a scheduled station, heard live by anyone tuned in at that time. Streaming radio advertising is served digitally through apps and online audio platforms, where you can target specific listener demographics, locations, and behaviours.
Yes. We offer end-to-end radio advertising services from our Perth base and partnership through Media Junction, including campaign strategy, creative concept, scriptwriting, voiceover casting, studio production, media buying across Perth stations and digital audio platforms, and post-campaign reporting. You can engage us for the full service or for individual elements such as production only or media buying only.
Yes. In addition to Perth metro stations, we manage radio advertising placements across regional Western Australia including: the Pilbara, Kimberley, Gascoyne, Goldfields, Mid West, South West, and Great Southern regions. Many Perth-based businesses with operations or customers across WA benefit from combining metro and regional radio to achieve state-wide reach.
Data analysis and insights:
AI can analyse vast amounts of data from different sources, providing valuable data on customer behavior, market trends, and competitor performance. We utilise these tools to gain valuable insights into customer preferences, purchasing patterns, and campaign performance.
Personalisation and customer targeting:
AI allows us to create personalised experiences for customers. By utilising machine learning algorithms, we can analyse customer data and behavior to deliver targeted and relevant content, product recommendations, and offers to your prospective customers.
Content creation and curation:
AI can assist in content creation by generating captions, writing blog posts, and assist in producing videos.
Social media management and sentiment analysis:
AI-powered tools can monitor social media platforms for brand mentions, customer feedback, and sentiment analysis. By analyzing the tone and context of social media conversations, we can gauge creative direction and content for future campaigns.
Beyond Tools offers one of the largest and dedicated range of Tools and Machinery in Australia.
Their extensive range gave us a fun yet challenging opportunity to work Google Ads to Beyond’s advantage and drive a massive online sales funnel.
Interact & Co’s efforts have resulted in Beyond recording close to $30k in profits, from just a $2k ad spend.
