SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
SYS.STATUS: ACTIVE
TZ: AUSTRALIA/PERTH
CLIENT.ROI.AVG: +340%
CAMPAIGNS.ACTIVE: 47
CONVERSION.RATE: 12.8%
REVENUE.GENERATED: $24.7M
SATISFACTION: 98.2%
How Interact & Co built BBQ Bazaar’s ecommerce presence from the ground up, developed a results-driven marketing strategy, and achieved consistent sales of $10K month-on-month, with peak months generating up to $45K within the first year.
BBQ Bazaar is a Western Australian family-owned and operated business that has been serving customers since 1984. They offer one of the largest ranges of BBQs, smokers, heaters, and outdoor appliances in WA. Passionate about grilling and outdoor cooking, the team is committed to helping customers find the right BBQ solution for their needs.
Before Interact & Co’s involvement, here’s where the numbers stood:
Not generic pain points — these were the specific, named challenges that required a structured response.
Despite strong word-of-mouth reputation, BBQ Bazaar’s website lacked ecommerce functionality and UX, resulting in zero online orders. The goal: rebuild it into a high-performing platform capable of driving consistent online revenue.
With no existing digital marketing foundation, a full strategy spanning Google Ads and Meta Ads needed to be built from scratch—leveraging brand reputation, expertise, and product range to drive customer acquisition and conversions.
Products ranged from entry-level to premium BBQs, requiring a full-funnel approach to engage buyers at every stage—educating newcomers while appealing to enthusiasts, ensuring the right message reached the right audience at the right time.
Interact & Co rebuilt BBQ Bazaar’s ecommerce website with improved product categorisation, enhanced navigation, and a more user-friendly shopping experience. This was paired with a comprehensive digital marketing strategy aimed at strengthening brand positioning, attracting new customers, and driving online sales.
The results were strong and steady: online sales grew consistently within the first three months, and by month six, BBQ Bazaar was generating over $10K in monthly online sales—contributing to a 30% year-on-year increase in overall sales.
We defined BBQ Bazaar’s target audience segments, refined its value proposition, and identified key points of differentiation within a competitive market.
This enabled us to develop tailored messaging frameworks and a content strategy aligned with customer buying journeys and purchasing behaviour.
We developed and launched highly targeted Google Search and Google Shopping campaigns focused on high-intent users actively searching for BBQ products.
Meta advertising campaigns were implemented to increase brand awareness, drive product discovery, and support customer acquisition.
Additionally, we deployed dynamic catalogue ads, implemented advanced conversion tracking, and established remarketing campaigns to strengthen the overall sales funnel and improve campaign performance.
We designed and launched a completely new ecommerce website focused on improving user experience, increasing engagement, and driving conversions.
The new website addressed key usability issues, improved product discovery, streamlined navigation, and provided customers with a seamless online shopping experience.
In just 180 days, BBQ Bazaar went from having no online sales to operating a fully functional ecommerce store and a ROAS-positive growth engine.
The business achieved consistent online sales of $10K month-on-month, exceeding expectations during the Black Friday sales period and delivering a 30% year-on-year increase in sales.
| Metric | Before | After | Result |
|---|---|---|---|
Pipeline Generated |
$0 (no marketing) |
$8.4M in qualified opportunities |
$8.4M |
Return on Ad Spend |
N/A |
3.8× blended ROAS |
3.8× |
Monthly Lead Volume |
<5 referrals/month |
+210% increase |
+210% |
Let’s build your growth strategy. No lock-in contracts, no guesswork — just results.
Data analysis and insights:
AI can analyse vast amounts of data from different sources, providing valuable data on customer behavior, market trends, and competitor performance. We utilise these tools to gain valuable insights into customer preferences, purchasing patterns, and campaign performance.
Personalisation and customer targeting:
AI allows us to create personalised experiences for customers. By utilising machine learning algorithms, we can analyse customer data and behavior to deliver targeted and relevant content, product recommendations, and offers to your prospective customers.
Content creation and curation:
AI can assist in content creation by generating captions, writing blog posts, and assist in producing videos.
Social media management and sentiment analysis:
AI-powered tools can monitor social media platforms for brand mentions, customer feedback, and sentiment analysis. By analyzing the tone and context of social media conversations, we can gauge creative direction and content for future campaigns.
Beyond Tools offers one of the largest and dedicated range of Tools and Machinery in Australia.
Their extensive range gave us a fun yet challenging opportunity to work Google Ads to Beyond’s advantage and drive a massive online sales funnel.
Interact & Co’s efforts have resulted in Beyond recording close to $30k in profits, from just a $2k ad spend.
